"People are natural hackers, we've just got out of the habit of it"

This is put so well I don't know what to add to it.

Unfortunately, their first production run is already sold out. Would have made a nice gift for geeks.

And they don't list prices. I feel like this could easily be too expensive to make it worth it for many people.

Yes they should have left the prices up, I ordered some and it was 7 GBP or about 11-12 USD. This included international shipping.

They had different pack options, but I think all the options were the same price. I got the option 1: 5 X 10g pack and 5 X 5g pack all for 7GBP. They had one option for one 100g pack, so the others were probably combinations between 75g and 100g total weight.

i think I saw somewhere that it was about 7 GBP for a pack. not too bad. I really like the look of this stuff, can already think of loads of uses, including making a nice little stand for my ipod touch to have beside my computer. Could become as ubiquitous as blu-tack. also sugru (súgradh) is the Irish word for 'play'.

It seems to be a silicone elastomer covered in a European patent: EP2089465, equivalent to the WIPO patent WO/2008/065406: http://www.wipo.int/pctdb/en/wo.jsp?WO=2008065406&IA=GB2...

You used to be able to buy something like this at Pearl or other craft centers. It comes in sheets you heat in water in the microwave and shape to fit. My mom had a set of screwdrivers with custom grips. I think it was called thermal decorative plastic.

edit:

http://www.craft-products.com/polyform-plastic.asp

http://www.wisdomking.com/product/aquaplast-t-18

seems to be called "moldable craft plastic" or similar

this appears to be some sort of silicone compound vacuum packed with a softening agent that evaporates in ~30min and finishes in 24hrs. So don't need to heat prior to use, and probably a bit more flexible once cured

How much different from say, JB Weld is this?

I know firsthand that JB Weld is horribly messy, and smells bad as well.

Maybe they fixed those problems?

With minimal research it seems that JB Weld is epoxy resin and cures to be hard and unyielding. Sugru seems to cure to a silicone finish, and hence is firm but yielding. Sugru also appears to be more adhesive - JB Weld has to be moulded around something to make it adhere.

Its properties are here : http://sugru.com/about/ : and even to my first glance it seems completely different from JB Weld. Did you bother to look at the web site before asking your question?

Reminds me of Polymorph - looks like useful stuff to have around the place. http://www.youtube.com/watch?v=sfcBWnOqr6s

so kind of like epoxy puddy: http://www.made-in-china.com/showroom/injoy365/product-detai...

http://www.lareynademesones.com.mx/catalog/images/K02-002.jp...