Instead, the "old price" is in a tiny font and the "new multiple" is in tripe size font.
The whold concept that by agreeing to a "multiple" is the same thing as "agreeing to a new price" belies the fact that they are not disclosing the new price.
They are leaving only the information that allows it to be inferred.
They are doing every thing they can to avoid disclosing the price, because of "sticker shock".
That's simply shady marketing, howver effective.
On that page it shows a fare and a multiple...it would be trivial for them to show the "adjusted price".
http://blog.uber.com/2012/03/14/clear-and-straight-forward-s...
Instead, the "old price" is in a tiny font and the "new multiple" is in tripe size font.
The whold concept that by agreeing to a "multiple" is the same thing as "agreeing to a new price" belies the fact that they are not disclosing the new price.
They are leaving only the information that allows it to be inferred.