If I were a Hollywood exec right now I would be sweating bullets. Steam boxes will be hitting the shelves in the next couple of years and then there will be no stopping hackers from bringing the elegance of Popcorn Time to the comfort of the living room.
It won't be long before any digital content is simply available. It will eventually equilibrate into its natural state: a public good, non-rival and non-exclusive in consumption.
Eventually, we'll pay for our bandwidth and content in one utility package, track usage in a legal and unlimited way, and divvy proceeds of our utility subscription to content creators based on popularity. A systematic solution is necessary, and the faster we're able to do it, the better.