I've had this conversation before in different terminology. I was concerned that a majority of service based businesses were building castles in the clouds and creating a bubble. Naval of Angellist recently tweeted something similar [1]. Essentially, it comes down to this: the more layers of abstraction you build, the farther you get from solving real problems. I guess this is the epitome of consumerism though.

[1] https://twitter.com/naval/status/360890615896092673