Why this product? Nostalgia. Why only Instagram? Because it's good product alignment. Instagram also sells Nostalgia and has a huge user base.
If you haven't seen it before, take a moment to watch this clip from an American television show called Mad Men. It's a show about a group of people working at Madison Avenue (in New York City) advertising firms in the 1960's.
I felt pretty moved the first time I saw that clip. I still feel moved when I watch it. For a moment, I wanted a slide projector. All of the people I know who also watch the show felt it was a master stroke. Nostalgia is a powerful selling force.
If you haven't seen it before, take a moment to watch this clip from an American television show called Mad Men. It's a show about a group of people working at Madison Avenue (in New York City) advertising firms in the 1960's.
http://www.youtube.com/watch?v=suRDUFpsHus
I felt pretty moved the first time I saw that clip. I still feel moved when I watch it. For a moment, I wanted a slide projector. All of the people I know who also watch the show felt it was a master stroke. Nostalgia is a powerful selling force.