Segmentation is about product fit. I think it’s amazing and an amazing price and I expect and hope it will be very successful. Yet I feel like this is where the Air used to be, but the Air has crept more towards Pro.
I don’t dislike it! Just, confused how three models all fit together.
MacBook Neo: for students (some primary school, probably more geared to post-secondary) and people who want a lightweight (form factor, price, performance) laptop that still feels premium.
MacBook Air: people who frequently move around, have an actual need performance but in a highly portable form factor.
MacBook Pro: professionals who highly prefer performance over ergonomics, basically a portable PC, as they likely keep it plugged in more than not, and it spends more time on a desk than being used as a laptop.
Basically the Pro is like a PC that also happens to have a screen and a keyboard and foldable, the Air is their laptop that intends to be a laptop, and the Neo is their Air on a budget.
I wish they'd had some name other than Neo ('new') because I think it won't age well. Even plain 'MacBook' might have been better. But, I get what you're saying re segmentation, I think you're right.
I don’t dislike it! Just, confused how three models all fit together.