You're being downvoted, but I tend to agree that communication is not the part of science you want to "innovate" on. The purpose of (scientific) communication is to be understood, not to be novel.
The science you're writing about is hopefully extremely novel of course.
In general I've found "innovating on the wrong thing" is surprisingly common, especially from people who are bored and/or hungry for promotions, etc.
They're not putting emojis in peer review papers in Science and Nature or poster presentations at ASCO; they're putting them in emails, teams chats and meeting minutes.
Believe it or not researchers enjoy humor around sometimes. There's a global shortage of a specific DAKO antibody we need for biopsy analysis right now and on a call with 50 people one of our chief scientists deadpans, "it's because I stopped making it in my basement."
I do believe it, and am glad for it. The paper indicates clinical notes and patient communications, though, not internal messages. Which means I've been talking past you the whole time anyway, my bad.
The science you're writing about is hopefully extremely novel of course.
In general I've found "innovating on the wrong thing" is surprisingly common, especially from people who are bored and/or hungry for promotions, etc.