I prefer cruelty signaling, because there is profound difference between the impact of the two on the world. Insisting on naming things so that "bad thing" and "good thing" are undistinguishable is not neutral, it is biased and favors bad actors.
It is material exactly here. The preference for "ideology signaling" comes from desire to frame both sides as the same. "Cruelty signaling" is very accurate descriptor. It does not even suggest right wing only thing, if someone on the left signals cruelty, they would engage in cruelty signaling. And if someone on the right performatively helps poor, they are engaging in virtue signaling.
The trouble is, if the things are called as what they are, you cant say "both sides are the same". Because one side is promoting cruelty and the other is not.
> says things they don't believe to curry favour
If you do not believe that trans people should be beating up, but say so to look manly to your boss, you still promoted beating of trans.
I notice that people are largely staying pretty quiet about the politics of the Kirk murder since shortly after it happened. I assume it is because, to the extent there is evidence of any ideology, groyper fits as well as leftist. Maybe better, even.
I cannot decide to what extent they see it that way. They certainly have entirely plausible virtuous reasoning for everything they do. Whether that is what they actually believe or not, I have no idea. It is hard to understand the point of view of someone who seems like causing pain is their only priority, and I prefer to think that only describes a small fraction of the people I disagree with politically.
You would need to ask that of someone who agrees with their font choices. I am only opining that they probably have $REASONS that they believe to be virtuous, and that by calling it virtue signaling, we point that out.
In my time as a righteous woke progressive, it eventually dawned on me that the other side was just as likely to believe in the righteousness of their cause, even if I couldn't understand their reasoning for it. It also dawned on me that the righteous folks on the other side of the divide likely see my beliefs and the reasoning by which I arrived at them as equally baffling.
If both sides believe fully in their righteousness, and see their opponents as wholly unreasonable, then we will end up in a non-religious holy war.
The only way to recover is for both sides to turn down their righteousness.
One small step to do that is to at least try to understand--without agreeing--why the people with whom you disagree hold their beliefs, which ones are inflexible and which are mutable.
I just don't understand why it would be a virtue to deliberately make things harder for people. If the font was neutral in terms of being easy to read, then they would never have touched it. To my mind, they're making a "virtue" out of cruelty.
The problem is that we've seen what this kind of "righteousness" leads to (gas chambers, The Final Solution, World War II) and yet we're heading down the same road. There is no reasoning with Nazis.
>I just don't understand why it would be a virtue to deliberately make things harder for [some] people
Yes, obviously, you have stated this before. You are clear on that. I agree with you.
What you don't seem to have done (because you keep saying you don't understand why it would be a virtue) is steelmanned the argument of the other side. Only by doing that can you 1) understand why their plan would be considered virtuous by them, 2) understand what the costs of the calibri font are, and 3) make an informed and rational decision.
Maybe you're right and there is nothing that supports their decision except the parts you see as cruelty, but my suspicion is that you havent investigated that.
Yes, you're right about me not investigating and steel-manning the arguments from the other side.
However, I think it's a mistake to do so as you cannot deal with fascism by discussion, reasoned argument and logic. When a country starts rounding people up and putting them in concentration camps (it's not a prison if people are kept there without due process) then clearly the fascists have taken over. Instead of playing their game of disingenuous arguments (which are mainly used for distraction and to influence the gullible), their behaviour needs to be called out for what it is.
It's like with Musk's Nazi salutes - any attempt to rationalise that as anything else (e.g. "he's autistic", "sending his heart") is a lie and in my opinion, they deliberately do things which are unjustifiable just to see who will show loyalty and follow the party line no matter how ridiculous it is.