I find it very telling that both Samsung and SK Hynix already stated that they don't plan to expand capacity - officially to prevent overcapacity in the future. It would also be plausable that both doubt OpenAI will follow through with the contract.
Expanding manufacturing capacity takes many years. Memory has historically been a cyclical business with boom and bust periods. It’s reasonable for manufacturers to be cautious about deciding to expand.
If the demand holds I’m sure they’ll expand. Until then, I think they see it as a short term supply spike.
They don't need to expand capacity to fulfill this contract.
They would want to expand capacity if they believed this increase in demand is long lasting - the implication is therefore that they don't believe it, or not enough to risk major capital expenditures.
You saw the same with GPU makers not wanting to expand capacity during the Cryptocurrency boom. They don't want to be left holding the bag when the bubble pops.
Part of that equation, FWIW, is that certain countries would flood the market with supply to make any new projects suddenly unprofitable.
Which sucks extra bad because if you shut the project down but start it back up you can't just flip a switch. Gotta put together a whole new team and possibly retrain them.
I sincerely hope that OpenAI goes down in flames with those DRAM contracts are going to the highest bidder then so probably Google or whatever AI competitor.
Honestly having problems remembering the other AI companies without googling it. I recall MS, Facebook, Amazon, Google, and Anthropic.
When OpenAI fails, all the AI projects everywhere else will also be killed. Such is the nature of bubbles. With any luck the farm land where the datacenters were built will be sold back to the farmers for half off and they get a free barn out of the deal.
It's more likely that overcapacity is put to work in a plan B, like cheap cloud virtual desktops. Why spend effort on spying and tracking users when their whole desktop computer is in your data center?
I love the randomness of this question, at least in my context.
Las time I bought something at Sears was the spring of 2008; a new set of tires for my car, and they were bad so I never went back. Also, there aren't a lot of Sears in Mexico.
When the AI bubble pops, it's going to take the good parts of AI out with it.
Capitalism has never been about the survival of the fittest. That's just weird Nietzschean-Libertarian fantasy where someone ends up blaming the lack of truly free markets for their inability to get a date.
Any large building in a rural area will be used as a barn if it has no other useful purpose. It's kind of hilarious when I pass by the old AT&T long lines facility being used as a hay barn.
I refuse to read the AI slop that passes for journalism about the contracts OpenAI bought, but if they take physical delivery and open actual datacenters built with the RAM they'll be parted out at the minimum, if not absorbed by another AI provider or Big Tech in general.
> prevent overcapacity" is just a fancy way of saying "we prefer to gouge consumers at little risk to us."
No it’s not. Memory business has been cyclical for years. Over expansion is a real risk because new manufacturing capacity is very expensive and takes a long time to come online.
If they could make new manufacturing come online quickly they would do it and capture the additional profit of more sales.
If you present an operating profit of €25 billion USD, yes, in a healthy true market competition would force you to either A) eat into your profit margin by reducing prices or B) invest in R&D and capacit-
Actually, let me eat my words, you are right. As I typed this I saw some news from an hour ago[0] about SK Hynix planning to invest about $500 billion into 4 more fabs. I imagine [hope] Samsung will follow, and together with Chinese memory fabs ramping up both in capacity and technology, prices will return to earth in 2027, maybe 2028.
Guess I am just a little too bitter because GPU prices finally seemed to normalize after half a decade of craziness. Topped with corporations in the West usually forgoing investment and using profits like these to do massive stock buybacks and dividends, souring my expectations.
Additional profit? They're making a lot more money right now than if they had more supply.
The risk of overexpansion is real but I really doubt they want to expand much in the next couple years. They don't have to worry about being undercut by small competitors so they can enjoy the moment.
No they are making higher margins, but not getting as much profit as they could have.
Look at the standard Econ 101 supply-demand curve.
If they could make and sell twice as many chips, it would not cut there margins anywhere near half. They would be making much more.
When demand spikes up and down there will be pain. Because booms are not predictable, in timing, size or duration. And accelerating supply expansion is very expensive, slow, and risky.
Many boom prompted RAM supply expansions have ended in years of unprofitable over capacity.
Price spikes like we are seeing reflect tremendous pent-up/increased demand.
Any price increase reduces purchases by many customers. This tends to keep prices stable. With only small changes in price relative to regular changes in demand.
Yet prices have gone way up.
Which means that many people and businesses are cancelling, delaying, or scaling back their RAM purchases. And yet new demand is incredibly high.
To get prices down, supply would have to grow tremendously. Enough to soak up even more purchases from the very motivated, and to cover all the purchasers that have currently pulled back.
There's room for making more, but I don't think doubling makes sense from a profit point of view.
Especially because the demand curve that's skyrocketing right now is the RAM that isn't in long-term contracts. Doubling all production would much more than double the RAM available for normal purchases.
> To get prices down, supply would have to grow tremendously. Enough to soak up even more purchases from the very motivated, and to cover all the purchasers that have currently pulled back.
Is "down" here back to normal levels?
But normal levels are like a tenth of the profit margin. They'd make significantly less money doing that.
