I agree with this point. It is about being a craftsman esp. the point about if it is part of your KVP or not.

In addition to this, if you do have the skills of doing it, then you can either patent it or open source it.

This will allow you to be part of the ecosystem giving you a much greater heft in the community. At the very least, if you've done something at least put it out there as an alternative to what's being pushed by AWS (or whoever). You never know...