Haha.. busted. I do enjoy fashion blogs (specifically Tom and Lorenzo https://tomandlorenzo.com/) and always notice Bezos out galavanting around at the events they post!
Being a celebrity doesn't sound like it would take that much time, especially for someone like him who probably just is physically present for things and leaves all planning to others. In fact, being coCEO is probably literally just more of the same to him.
He just paid for Kris Jenner's 70th birthday party at his house where they had the cops called on them: https://www.realtor.com/news/celebrity-real-estate/kris-jenn...
and he disinvited Elon Musk (lol): https://www.yahoo.com/entertainment/celebrity/articles/elon-...
Here he is out showboating at the Oscars, Vanity Fair parties, the white house, in Hollywood, in Monaco, Paris Fashion Week, Sun Valley, Milan, NYC, various galas all in the last year: https://www.businessinsider.com/jeff-bezos-lauren-sanchez-fa...