For the body copy, I think it's a version of Rockwell. [0] It fits the time, as well as the lower case "g" always looks quirky to me in rockwell-flavours. Stubby tail + serif on top. The heft on the headings also matches Rockwell Extra Bold with a couple tiny variations. Plus, just simply... slab serifs.
Things working against that are:
- % is wrong. That really looks like a different typeface all together. Not unheard of, might be worth seeing if it matches any other monotype fonts.
- Bolded headings have some differences. Rockwell Extra Bold should still have circular tittles, but unless it's a scanning artifact, the few lowercase "i" examples I can find in those headings seem to be square.
- The Rockwell favour in the tables is tweaked, with no descenders and uses tabular digits. This is pretty common, but the digital copies of Rockwell I have laying around don't have those exact forms... doesn't really say much when we're talking about what specific hot-metal type casts did monotype sell them 90-odd years ago.
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On the title pages (like page 13), my best guess is Memphis. [1] The R is wrong for Rockwell, but also the lower a in "Brand" is totally wrong for Memphis, and the quote is totally different. Going to take lunch, and possibly come back to this in a bit because now I'm intrigued haha.
Comment got deleted, but Gallatin isn't the title page font. That was a digital font released in 2019, which is meant to look like Memphis with a two storey a. https://fontsinuse.com/typefaces/128627/gallatin
That does mention that Linotype had a Memphis flavour with a two-storey "a" though... so maaaaaybe it is Memphis! Most likely their Rockwell typeface was also supplied from Linotype in that case, probably under a different name.
I could be wrong, but I think that Stymie is a closer match for the body than Rockwell, particularly due to the serif on the middle arm of capital E (and F). I think that Stymie also matches other details as outlined in the comparison page on Identifont (http://www.identifont.com/differences?first=stymie&second=ro...)
Ohhhhh! REALLY good catch, I think you're right. Matches all of the features!
There's some really neat uses of it on Fonts In Use. [0]
Also a new-jersey based foundry specimen book, from a few years before publishing this catalog. [1] There's a non-zero chance that these samples were originally what convinced the original designer to go with this typeface, if we believe the designer also worked in Corning New York at the pyrex office.
Things working against that are:
- % is wrong. That really looks like a different typeface all together. Not unheard of, might be worth seeing if it matches any other monotype fonts.
- Bolded headings have some differences. Rockwell Extra Bold should still have circular tittles, but unless it's a scanning artifact, the few lowercase "i" examples I can find in those headings seem to be square.
- The Rockwell favour in the tables is tweaked, with no descenders and uses tabular digits. This is pretty common, but the digital copies of Rockwell I have laying around don't have those exact forms... doesn't really say much when we're talking about what specific hot-metal type casts did monotype sell them 90-odd years ago.
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On the title pages (like page 13), my best guess is Memphis. [1] The R is wrong for Rockwell, but also the lower a in "Brand" is totally wrong for Memphis, and the quote is totally different. Going to take lunch, and possibly come back to this in a bit because now I'm intrigued haha.
[0] https://en.wikipedia.org/wiki/Rockwell_(typeface) [1] https://en.wikipedia.org/wiki/Memphis_(typeface)