I wouldn't even call it a feature. It's enabling technology. I've never once said "I would like AI in [some product]." I say: "I would like to be able to [do this task]." If the company adds that feature to a product, I'll buy it. I don't care if the company used AI, traditional algorithms, or sorcery to make the feature work--I just care that it does what I want it to do.

Too many companies are just trying to spoon AI into their product somehow, as if AI itself is a desired feature, and are forgetting to find an actual user problem for it to actually solve.