Google has been looking for post-ad post-search revenue for almost a decade now. They certainly won't dominate forever and have several signals flashing red for a few years now.
Google has been looking for post-ad post-search revenue for almost a decade now
With a reasonable degree of success. In their last quarter (see https://abc.xyz/investor/earnings/) 25% of their revenue was non-ads, and that percentage has been consistently increasing.
That is much higher than I expected. Thank you to share the link. Can you imagine anyone saying "Media company XYZ has been looking for post-ad post-search revenue for almost a decade now"? It makes no sense. To me, Google is like a post-film/TV/newspaper media company that, unsurprisingly, makes most of its money from adverts.
YouTube has bigger revenues than Netflix. While the majority of that revenue is from ads, they get it by providing immense value in the form of near-unlimited entertainment.
