I mean, it’s a joke based on the fact that they have tricked their customers into obsessively buying upgrades, which makes the revenue stream very service-like, but it loses its punch when you explain it.
What is the trick? every 2-3 years Apple usually has hardware improvements motivating it. Is the trick just making better products?
For me I got a 14 for upgraded GPS and satellite, no plans for a 15. My dad is on a 12 and my mom a 10 and totally content. I think my brother has an 11. Most people I know don’t obsessively buy upgrades and those I know who do are actually split between Apple and android- and do it with other things too ie it’s the personality behind it not the company “tricking” them. Some ppl even do it with cars wanting the latest
Guess I’m a Toyota subscriber as in 10 years I’ll be buying a new Tacoma