Google sells eyeballs to advertisers, they don't sell to consumers. They've largely baked their pricing strategies in algorithms that self-adjust to increase costs as advertisers invest more, so that they don't have to expose themselves, but they still push prices up when they feel like it. They're also so brazenly exploitative that they were investigated and fined by the EU multiple times for doing bad things to their customers.
So yeah, they behave exactly the same - towards their actual customers, which are advertisers, not you.
Great example of this is to google simply name of most businesses. And then see first links in results being adds. While they same links are in result slightly down?
How did we end up in situation were anyone would be paying in this case? Seems like just pure exploitation of their position having combination of add network and popular search engine...
So yeah, they behave exactly the same - towards their actual customers, which are advertisers, not you.