> To justify its current valuation, everyone everywhere needs to spend $800 a year on Apple products, says UBS

A bit like LVMH, the only difference being that LVMH customers usually don't upgrade their handbags once a year.

The ownership of the stock itself is a luxury experience. Maybe in the future you must own the assets for the opportunity, like an aspiring exotic factory Ferrari customer. I am sure some bored apes could get into something like that.