I had a similar thought reading this, and I looked up ambition to check myself. ‘The desire to achieve fame, rank or power.’ You raise a good question: does power lie in solely material gain? Of course not, more and more people understand that controlling one’s own attention and time _is_ the material gain we seek. The equation is changing (has been for years, accelerated by the pandemic), not just in ‘the developed world’.

Aside: Still waking up and chewing on why the developed world is called out specifically as a thing in this question. Where does the developed world end and the undeveloped world begin?