That's not what the article is saying at all. The author is saying that any social network can be a success as long as it meets whatever metrics they care about.
A tiny private forum that only serves two people is successful if those two people only care about talking with each other.
Zuck will consider Threads a success if it gets to 1 billion users; that's still "only" an eighth of the world population, but that doesn't matter because the people running it get to define what success means to them.
A tiny private forum that only serves two people is successful if those two people only care about talking with each other.
Zuck will consider Threads a success if it gets to 1 billion users; that's still "only" an eighth of the world population, but that doesn't matter because the people running it get to define what success means to them.