I don't think presenting it as a desktop replacement was "smart" so much "the only possible way to justify the asking price", but I don't think its going to work out that way personally. Having tried many VR headsets I can't think of any I want to wear all day.
They can sell 100k of them and crow about being sold out, but I don't think even apple has figured out who this is for - thats what I got from their presentation on it. The only answer they have so far is "people who will spend $3500 on a vr headset" which isn't a use case.
For the most part we got marketing level "watch people emote joy as they do things with this device" and all the use cases sucked.
They can sell 100k of them and crow about being sold out, but I don't think even apple has figured out who this is for - thats what I got from their presentation on it. The only answer they have so far is "people who will spend $3500 on a vr headset" which isn't a use case.
For the most part we got marketing level "watch people emote joy as they do things with this device" and all the use cases sucked.