Population is growing. Your company's target market is a subset of population. Unless your target is a niche that nobody new is joining, then your company must grow just to maintain status quo. If you sell phones and you're not growing, it means you are actually contracting. That's why everyone is crazy behind growth. It means your business is not dying.
Theres that kind of growth, and then the expectation that you grow into every conceivable vertical to expand more rapidly or support stock prices for an otherwise stagnant business.
