Because Amazon Basics is the bottom of the barrel. Their cables do not last. You can buy Anker cables for around the same price. Their batteries are also terrible. It’s not like Costco’s Kirkland signature.

I find cable failures to be extremely rare. Are you pulling them out by the cable or the plug? Everyone I see who destroys cables pulls by the cable.

Outside of a couple of specific products, I've found Amazon Basics products to be pretty awful. I avoid them now.

I got a bunch of AmazonBasics cables last Christmas, but this year they don't seem to be available anymore. Don't know what the point of Amazon is in my local economy if they don't have those products anymore, since there's at least some market economics alive here.