> The company applies the “Amazon’s Choice” badge to some products that are unsafe, mislabeled and violate its own policies, a Wall Street Journal investigation has found. The label appeared on dozens of products that were banned, didn’t meet safety standards and featured fake safety certifications. It was also applied to controlled substances, like steroids and marijuana products, the Journal reported.
> In other cases, “Amazon’s Choice” listings were manipulated with specific keywords that would ensure they’d be included in the recommendation engine. The Journal discovered some third-party merchants have developed ways to game the algorithms that help determine which products are featured, by pushing consumers to buy an item, which artificially juiced sales and made it appear more popular.
