There's lots of these scams where they sell some non-branded goods with lots of reviews (with videos) from paid SNS influencers. Sometimes they may sell something completely else but change the listing completely (becomes obvious from the reviews again). When you see a lot of similar listing for the same product or from same store, it's giant red flag to not buy it.
Sometimes these goods may be good, but often or not they are low quality, have obvious defects or break down after few weeks / months of use.
And they don’t care about the paid reviews either. I contacted them saying a seller mailed me offering $50 cash via PayPal for a 5 star review. The chat agent replied with the “contact seller” link since I was unhappy. They had no interest in the photo of the bribe sent to me. I don’t even know why the seller has my contact info since the item was shipped by Amazon.
Some more examples, I recently needed new hair dryer as my old one started throwing spars
This "SALONIA" hair dryer is being pushed by paid influencers in japan, however based on the few critical reviews and their pictures, it does not look like the quality is good
https://www.amazon.co.jp/-/en/SALONIA-Speedy-Negative-Lightw...
The products may actually be somewhat decent, but based on the tactics involved and the shady reviews, I wouldn't put my money on something that can shock you or burn your house down, so I eventually just went with reputable panasonic one.
Sometimes these goods may be good, but often or not they are low quality, have obvious defects or break down after few weeks / months of use.