It's amazing to me how short-sighted many views on Apple Car are. Service is key.
Apple won't be following the model of the existing car makers. They WILL NOT sell cars direct to consumer. That's the key insight. They will not have showrooms, sales teams, or public service centers. You won't buy their cars directly at all.
Instead, they are going for the end goal: Fully autonomous electric vehicles on-demand. This is the holy grail Tesla and others are going for. I don't know why this isn't obvious to everyone. Most of us are still stuck in the old paradigm. Apple is thinking bigger.
The Apple Car will not have a steering wheel. Complete Level 5 autonomy is not some add-on feature, it is the key enabler that allows the entire product the exist. You don't need public service centers, because Apple will manage their own fleet, manage their own charging infrastructure, etc.
The user experience is simple. You tell Siri I want to go to X by X time. The car arrives, it drops you off. That's the end. No bullshit. Fewer features. Less hassle. And in the end, less cost for the end user. The perfect UX. That's the Apple vision.
Note, this is also Tesla's vision. But the other automakers don't see this yet, and as a result will likely be bankrupt within 10-15 years.
Instead, they are going for the end goal: Fully autonomous electric vehicles on-demand. This is the holy grail Tesla and others are going for. I don't know why this isn't obvious to everyone. Most of us are still stuck in the old paradigm. Apple is thinking bigger.
The Apple Car will not have a steering wheel. Complete Level 5 autonomy is not some add-on feature, it is the key enabler that allows the entire product the exist. You don't need public service centers, because Apple will manage their own fleet, manage their own charging infrastructure, etc.
The user experience is simple. You tell Siri I want to go to X by X time. The car arrives, it drops you off. That's the end. No bullshit. Fewer features. Less hassle. And in the end, less cost for the end user. The perfect UX. That's the Apple vision.
Note, this is also Tesla's vision. But the other automakers don't see this yet, and as a result will likely be bankrupt within 10-15 years.