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Probably too early although we've seen some attempts with AR apps on phones.

As you say, technical is a huge caveat. But it's pretty easy to see that IF we could have glasses that could overlay/enhance/record/etc. there are so many possibilities in a way there aren't with VR for example--for both consumer and commercial uses. By contrast, VR seems pretty limited; immersive gaming and virtual tourism just aren't that interesting for most people. And people don't want immersion in a lot of circumstances.

When you can envision a clear market based on "just" relatively straightforward (if significant) extrapolations of technology that seems something worth paying attention to.



Absolutely. I would absolutely love to work in the AR space at some point.

That said, I can just as easily identify any number of social/cognitive/cultural "diseases" or abuses of that world. Should the transition happen (and all signs point at the big players /trying/ to make it happen), we will have some gnarly traps to avoid - and I'm not very confident that we will do so with grace.




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