Pretty much all marketing jobs involve those social networks. The office job you once knew, no longer exists. Hell, the office doesn't even exist, everything is going remote.
In a marketing class, you absolutely would have to involve social media, otherwise your class would be outdated bunk. Traditional advertising doesn't work on new generation platforms. And billboards, TV ads, and magazine ads are expensive, inefficient, poorly targeted advertising, for all but the wealthiest behemoths of companies.
The same methods behind TV ads don't translate to social media ads. Social media ads aren't just trimmed down traditional ads.
In a marketing class, you absolutely would have to involve social media, otherwise your class would be outdated bunk. Traditional advertising doesn't work on new generation platforms. And billboards, TV ads, and magazine ads are expensive, inefficient, poorly targeted advertising, for all but the wealthiest behemoths of companies.
The same methods behind TV ads don't translate to social media ads. Social media ads aren't just trimmed down traditional ads.