In 1999 I met a guy who had missed out on a business opportunity around those. He had just bought into what he was sure was the next big thing: Y2K bracelets, which here stood for "Yield 2 King". He was sure that god was sending him this opportunity.
I don't know how many people remember it, but in the 1990s there was a fad for WWJD bracelets, with 10s of millions sold: https://www.mortaljourney.com/2010/11/1900-century/1990-tren...
In 1999 I met a guy who had missed out on a business opportunity around those. He had just bought into what he was sure was the next big thing: Y2K bracelets, which here stood for "Yield 2 King". He was sure that god was sending him this opportunity.
Even then I felt bad for him.