> I would like to understand why people are so enamored with Costco
I’ve been going to Costco since it was Price Club in the 1980s. I can explain why people love it. There’s an aura of mystery to the shopping experience because of the philosophy behind the layout. They basically want you to shop around the whole store because nothing is ever in the same place and product longevity beyond basic consumer staples is unheard of. In other words, it is unlikely the special product you find one week will be there the next. This kind of unpredictability goes against the grain of the reliability built into the shopping experience, and it’s what I find so attractive about it. Not only will you be exposed to something new and different, but you’ll have to settle for an entirely different product than the one you planned on buying because of the surprise factor at work. Obviously, this consumer approach won’t work for everyone, especially those who stubbornly buy the same thing every week or month.
When I worked a summer at BJ's (a similar wholesale club) the manager informed me that this was by design. I was asking why we needed to move all the stuff, if we were discontinuing or something. He said nope, we just have to do this every now and then because it keeps people shopping longer. There may be an added "experience" element to it as well, but this was an eye opener to me as a teen.
I’ve been going to Costco since it was Price Club in the 1980s. I can explain why people love it. There’s an aura of mystery to the shopping experience because of the philosophy behind the layout. They basically want you to shop around the whole store because nothing is ever in the same place and product longevity beyond basic consumer staples is unheard of. In other words, it is unlikely the special product you find one week will be there the next. This kind of unpredictability goes against the grain of the reliability built into the shopping experience, and it’s what I find so attractive about it. Not only will you be exposed to something new and different, but you’ll have to settle for an entirely different product than the one you planned on buying because of the surprise factor at work. Obviously, this consumer approach won’t work for everyone, especially those who stubbornly buy the same thing every week or month.