This might be controversial, but I wish Google would exclude those websites too.
Google started punishing keyword spam, then it started punishing black-hat comment spam. Even Youtube backtracked on the "videos have to be 10 minutes to rank".
I wish they would do the same for carefully manicured SEO content farms too, as those sites are causing a harm worse than keyword-spammer sites did.
They're probably doing all they can. The problem is their dominance, both means they have effectively an entire industry looking for loopholes in everything they do, as well as legal considerations (arbitrarily punishing individual smaller actors might skirt on the territory of anti-competitive behavior)
I fear that Google also has a conflict of interest here. A lot of these non optimized sites are not interested in making money via ads. So Google wouldn't profit additionally from leading people there.
And a lot of people (myself often times included) are looking for a quick answer. A good enough answer. So good enough, SEO optimized is being surfaced. The result of an optimization war on both sides combined with the inevitable monetary interests.
The black-hat kind is definitely made to extract money from ads. But those are easy to avoid for web veterans IMO. And I also feel that Google is doing its part, even though it's costing them money from those sweet ads!
But the white-hat kind, also known as content marketing, is made to let legit companies save money. Instead of paying for Google Advertisement, they get traffic by means of organic content. Think "Michelin Guide" or "Red Bull". Which is a jolly fine idea and responsible for a lot of good stuff, but the problem is that this has been taken to extremes, and now the web is littered with low-effort content made by freelancer writers getting peanuts.
I would personally prefer if those freelancer writers were doing 10 interesting Red Bull articles per month rather than 500 rehashes of contents from other websites. But who am I to judge.
In the news industry things are also very similar.
The "white-hat kind" can trivially be filtered out (or deterred) by downranking any of the crap these marketers use to measure their conversion rate - analytics, etc.
I love this idea. Would be nice to see it in a search engine, or at least a browser extension showing how much analytics junk a site has before you click it.
Does anyone have an ad free search engine? You'd start with blacklists from ublock origin, pi-hole, and similar, don't bother even crawling those, then have easy reporting for new or self hosted ads. Not much money in it if any, but it would be refreshing. Might even have a mode to nix anything with a payment method on the site, or that links to a site with a payment method.
