You miss the point though, as the problem is two-sided. The consumer struggles to find a quality product because they simply don't know how. The producer also struggles to produce a quality product, because it's hard to know what the consumer really wants. The cheat is to sell brand instead, to market quality regardless of if it's actually there.
I would argue Apple is an example of a company that started with quality, established brand, and has been coasting off brand for a long while.
If buying and selling were a chess game, the ELO of the consumers would be very low, but the producers ELO is not much better, as they just learned a tricky opener and nothing else. Of course the real game is not two player and open information, but this only makes it worse for the consumer, and easier to fall into marketing schemes for the producer.
I would argue Apple is an example of a company that started with quality, established brand, and has been coasting off brand for a long while.
If buying and selling were a chess game, the ELO of the consumers would be very low, but the producers ELO is not much better, as they just learned a tricky opener and nothing else. Of course the real game is not two player and open information, but this only makes it worse for the consumer, and easier to fall into marketing schemes for the producer.