I was once doing good work at a dysfunctional company. We had a good application backend with a poor frontend. Another team, rivals, came in with a great frontend and barely enough backend to support it. They won so much support and mindshare with their prettier UI that our project was canceled, and they years working on backend features we had from the beginning.

To most people, the UI is the application.

https://blog.codinghorror.com/the-user-interface-is-the-appl...