So basically "How much daily misery can we put our users through algorithmically before they break down and uninstall"? Why does anyone who is sufficiently aware of this still use Facebook? Not even as an ethical question, why use something that makes your life miserable?
This reminds me of Jonathan Haidt's "Righteous Minds". One of the key points in the book is that "righteousness binds and blinds". As in, the 'righteousness binds' part is there's a social bond between people who believe the same thing. (And "blinds" is that the righteousness will blind you to certain truths).
I think flamewars are like that. You gotta leave a comment otherwise you feel your side loses out.
