I think one issue with this is you would probably have to identify yourself. Many companies would only offer credit card / paypal to pay for the stuff you use. With BAT (or an alternative) you can pay without identifying yourself (more than say IP).

I mean who does like ads but if you do get ads, wouldn’t you prefer you choose who profits from them

I see the industry moving away from ad based services. We’ve known for awhile it’s a terrible transfer of value.