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Chapter 11 of the book AI Powered Search[1].

The topic is turning clickstream data into relevance labels to train machine learning models to optimize search relevance. It’s a fun topic, as it’s far more complicated than just “label things clicked more as more relevant”. There’s dozens of reasons how/why users click things (or don’t click things) besides relevance you have to overcome to derive reasonable relevance labels.

1 - http://aipoweredsearch.com



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