People are pitching the gag order theory a lot but would they be legally able to not only flat out deny the events but also that they’re under any gag order?
The only gag order version that makes sense is "An incredibly small number of people at the companies were aware of this, and they've been lying to their own company."
It's possible... but that starts to be fairly chilling and I can't see them being employed after this shakes out if it's true.
As far as I'm aware, legal experts agree there is no way to compel you to lie. Apple's general counsel has said on the record he doesn't know what Bloomberg are talking about, so how would they even verify this gag order was proper?