Very interesting article but I wish it went one step further. Why does it matter that cambridge analytica knew a user's big five or that they were an old, uneducated republican? How was this (inferred) data used?
I assume they wrote/created different ads for different sets of users... but how many segments did they have? Did their graphic designer build 500 different ads, or was text/images dynamically inserted based on these variables? How did they figure out which message would resonate with each segment? How did they test something like this, with so many potential variables? Was this knowledge used only on facebook, or across all digital channels? Was it implemented in non-digital channels as well?
I'd kill to have access to their campaign set ups.
Oh, I forgot you were the one who called me mind rapist for working in advertising. I'm tempted to do an AMA here so people can hear the perspective of an insider (not to sway opinions necessarily, but to quell some misconceptions and understand how we got here/how things actually work)
I assume they wrote/created different ads for different sets of users... but how many segments did they have? Did their graphic designer build 500 different ads, or was text/images dynamically inserted based on these variables? How did they figure out which message would resonate with each segment? How did they test something like this, with so many potential variables? Was this knowledge used only on facebook, or across all digital channels? Was it implemented in non-digital channels as well?
I'd kill to have access to their campaign set ups.