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Because the disadvantages (vendor lock-in, not as open, etc) outweigh the advantages (lighter pages, which you can just do without AMP anyway).


But people don't, that's the point of AMP.


If Google prioritized pages which didn't run ads and CPU sucking scripts, people would. Its entirely in their control.


how does AMP provide vendor lock-in?


Because now there's a big back button as well as a browser back button both back to Google, instead of just a browser back button and a menu to explore the rest of the site.

Google is no longer neutral, they own those users, not you.




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