"more broad reaching than anything they could do just within AdSense"
... as long as you don't care about browsers which don't run Google's Safe Browsing service.
You know another way to stop these ads? Make available an advertising network which doesn't serve them. Website owners who don't want to install malware on their users' computers - which is probably most of us - would prefer that network to the others. As-is, with even Google's network serving up malicious ads, the choice for a website that wants to run display ads appears to be either build out a sales team & manage inventory itself, or accept that some percentage of its users will get scammed.
I've actually built an advertising network[1] that is not focused on serving display ads, but linking to content directly in images. Video demo: https://www.youtube.com/watch?v=8GfKBvs53Ss
The thought is that if "advertising" is actually a feature of a website, then it solves the problem of users trying to avoid being shown ads. If you could hover your mouse over an object on any image on the internet and be taken directly to where you can buy that without all the hassle, I'd see that as a big win.
Note: Just onboarded our first customer yesterday. He's using it to promote iPhone cases based on his instagram feed[2]. Hover over the cases on a desktop, and you'll see what the case is. Click on it, and it takes you directly to the product page.
This is the first ad platform I've seen that is innovative in a good way, instead of the usual remarketing/tracking/native/data whatever bullshit. Seriously, awesome idea and execution. Have you gotten any press for this?
That's pretty good. The issue I have with it is that without this prior knowledge, I can't tell what will happen when I click - the URL isn't informative, and there's no alt-text.
What would you like to see it do? I've been thinking of tons of different ways of displaying that to a user, but I figured I'd just put it out there and see what people suggested.
Surely it would make the most sense to build it into both AdSense and Chrome. That way Google know they're not running a network facilitating this, and they are also able to block malicious ads from other networks in the browser.
... as long as you don't care about browsers which don't run Google's Safe Browsing service.
You know another way to stop these ads? Make available an advertising network which doesn't serve them. Website owners who don't want to install malware on their users' computers - which is probably most of us - would prefer that network to the others. As-is, with even Google's network serving up malicious ads, the choice for a website that wants to run display ads appears to be either build out a sales team & manage inventory itself, or accept that some percentage of its users will get scammed.