The story behind how Target found out a teenager was pregnant before her dad was is very interesting, and really gets me thinking what will happen when they monitor my behavior in-store.
I have been using iTunes Match for years and now use Apple Music. I love it, especially the integration. Combine that with CarPlay and the audio entertainment options really open up.
Question to stuartd: I am concerned about how long Apple will support iTunes Match. Have you thought about what you would switch to in order to stream your Apple Music/iTunes when or if Apple sunsets iTunes Match as a service?
My suspicion is that they're not going to get rid of that functionality -- it continues to be a differentiator between them and Spotify. And, assuming that's right, they don't have any particular pressure to get rid of the standalone iTunes Match service. I know there's the argument that they might get rid of the $25/yr service in order to force people onto the $99/yr service. But it seems quite likely to me that Apple figures anyone still paying for iTunes Match but not Apple Music just doesn't want Apple Music, which makes the consideration in Apple's accounting department not "$99 > $25" but "$25 > $0".
