This is a tempting (and not completely false) shortcut, but often you don’t compete for customer’s wallets.
For many companies, a lower price is often not the reason they switch.
They stay because of the time invested in the current solution, the integration in their pipelines etc.
If you need $1M/y in subscriptions to build your software, you'll be outcompete by solos who needs $60k/y and don't care about the 100% churn of a one-time fee.
This is simply market optimization when the marginal cost of producing the good falls.
They stay because of the time invested in the current solution, the integration in their pipelines etc.
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